Building Blocks for Success
Opening frame - series title
Building Blocks for Success is a small video series commissioned by Cricket Australia in partnership with clinical psychologist Andrew Fuller. The mini-series, featured on Cricket Australia's coaching app, aims to provide parents with advice on how to help their children succeed in sports and life by creating environments that are positive and focused on long-term development.
I was in charge of developing the art direction and animating the graphics.
CLIENT
Cricket Australia
PRODUCTION COMPANY
Shotcut
YEAR
2021
ROLE
Art direction
Motion
Lower third
End frame
The client wanted graphics with a clean, academic feel and gentle movements that would be calming and non-distracting. Taking these points into consideration, I created a colour palette consisting of 5 key shades derived from hues of blue and green. These colours are often associated with symbolic meanings such as calmness, balance, trust and growth, which aligns well with the desired look and feel that Cricket Australia aimed to achieve for this series and the themes it covers.
Episode 1 - theme intro
Episode 2 - theme intro
Episode 3 - theme intro
Episode 4 - theme intro
Episode 5 - theme intro
The series consists of five episodes that each explore a theme: controlling your impulses, concentration, memory, planning and regulating your emotions. Each episode uses a different colour from the palette, while the opening and end frames show a gradient made of the five colours to tie the series together.
While most of the videos feature footage of Andrew talking to the camera, we also included a couple of full-screen graphics to reinforce some of the concepts raised in the episodes. The graphics background colour stays in line with the key colour of the episode.
Episode 4 graphics
Episode 5 graphics